The combination of accelerated digitalization and the COVID-19 crisis has contributed to the rise of digital platform work worldwide to unimaginable proportions (Vučeković et al.,
2023). It is estimated that there are around 163 million registered and approximately 14 million online platform workers1 globally (Kässi et al., 2021). For years Serbia has been
a global leader in terms of online workers per capita and their share in the domestic workforce (Andjelkovic et al., 2021; 2023; Colovic et al., 2021; Kuek et. al., 2015).